What do you think of when somebody tells you to picture something that you think is 'cool'?
Then ask yourself, why is it cool and at what point did you begin to think that it was a desirable object, characteristic, or lifestyle?
People love to think that the things they do and like are very much a product of their own will, but does agency truly stem solely from original individual thought? Everybody's heard about how much the advertising industry affects us as consumers, but how much does the media influence us beyond the purchase of tangible commodities?
Whether you tend to view the media through the transmission model or the cultural model, "The Merchants of Cool" will open your eyes and really challenge you to think about what shaped your perceptions of such an abstract concept as cool. It also gives outstanding insight into potential reasons why you might think that top 40's dance track or indie artist anthem is "tight".
We promise that you won't regret taking time out of your day to watch this.
"The Merchant of Cool" Frontline:
Part 1
http://www.youtube.com/watch?v=gdzxc8Fpn3o
Part 2
http://www.youtube.com/watch?v=GQBwaz_zzHA&feature=related
Part 3
http://www.youtube.com/watch?v=xPI03KfJ7aw&feature=related
Part 4
http://www.youtube.com/watch?v=m3sdzBa88Q8&feature=related
Part 5
http://www.youtube.com/watch?v=EwT5XzwssU4&feature=related
Part 6
http://www.youtube.com/watch?v=-j2tASIAfF8&feature=related
Enjoy! :)
No comments:
Post a Comment